Bad Bunny Makes History With Latest Reggaeton Album ‘Un Verano Sin Ti’

May 22, 2022

Bad Bunny is to Reggaeton what Jay-Z was to Hip-Hop in the early 00’s and now everyone outside the Latin community is taking notice of that as Variety is reporting that the current King of Reggaeton (sorry J. Balvin) is out here making history with his latest album.

According to the report, Bad Bunny’s fourth solo album, Un Verano Sin Ti has been doing crazy numbers on the streaming side of things ever since it dropped on May 6th claiming 18% of all U.S. Latin on-demand streams and becoming Latin’s highest streaming week to date with over 1.8 billion weekly ODA streams just last week (May 12). Not bad for a man who isn’t really recognized outside of the Latino community.

That figure surpasses any weekly streaming total that the country genre has ever had to date. This means that, for the week, at least, the Latin genre jumped up to take country’s place as the fourth most on-demand streamed genre in the U.S.

Since dropping in the first week of May, Bad Bunny broke the record for the biggest week of any Latin music album moving the equivalent of 274,000 albums units earned in the U.S. In a day and age where moving the equivalent to 50,000 units is seen as a successful week, that’s pretty damn impressive.

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