ALL YOUR HIPHOP AND ENTERTAINMENT NEWS IN ONE PLACE!
Beyoncé’s IVY PARK x adidas Announce New Dreams of Ivytopia Capsule
July 11, 2022
The latest in the ongoing creative partnership between Beyoncé’s IVY PARK and German shoemaker adidas is called IVYTOPIA; a journey to discover one’s own nirvana.
According to adidas, the collection will feature distinct looks with inclusive and gender-neutral sizing in fashion, performance gear, footwear, and accessories. The new gear drops on July 21 online and the next day in select stores, globally.
The cinematic campaign at its core is “about finding healing through connection and sharing one another’s dreams of escape to IVYTOPIA, whether that’s simply daydreaming or going on a road-trip,” notes an adidas press statement.
Related: Beyoncé Covers ‘British Vogue’ To Prep Us For New Album
Breaking News
- Azealia Banks Reflects on American and Israeli Culture Amid Move To Tel Aviv
- Manuel Seal, Producer of Mariah Carey’s ‘We Belong Together,’ Dead at 66
- Manuel Seal, Producer of Mariah Carey’s ‘We Belong Together,’ Dead at 66
- Yaya Mayweather Ordered to Pay $50M to Woman Stabbed in NBA YoungBoy’s Home
- 50 Cent and Reebok Revive G-Unit Line With G6 Sneaker Release
- Mattel Honors Whitney Houston With New Barbie Doll You Can Now Buy
- Method Man Drops Limited-Edition Hat Collection with TWNTY-TWO and TICAL Athletics
- Ol’ Dirty Bastard Gets Brooklyn Street Renamed In His Honor
- Eminem’s Ex-Wife Tased During Arrest, Faces Seven Years In Prison For Biting Officer
- Nolan Wells’ Mother Demands Peace At Funeral While Seeking Answers
