December 03, 2018
Copyright © 2023 HipHopDX
All Rights Reserved
Cardi B and Offset’s McDonald’s meal has been boycotted by multiple franchises who say that the couple doesn’t represent the company’s values.
According to The Wall Street Journal, the couple’s date night-themed meal — which includes a Cheeseburger, side of BBQ sauce, Quarter Pounder with Cheese, large Fries, two large Drinks and an Apple Pie — has caused several franchise owners to push back against the collaboration over claims Cardi and Offset’s lyrics and overall lifestyle don’t represent the family-friendly values of the Golden Arches.
More details on which franchise owners and how many were part of the boycott weren’t immediately available, but it was reported that some owners refused to sell and promote the meal at their restaurants.
“Across our marketing, we’re focused on putting McDonald’s at the center of culture,” McDonald’s U.S. chief marketing officer Tariq Hassan told Insider. “Artist collabs have helped reignite fans’ love for our food and fueled significant business momentum, both for the company and our restaurant owner/operators.”
He continued: “Cardi and Offset are an iconic couple who have their own date-night tradition at McDonald’s that goes back years. We’re proud to share a little piece of that with customers across the U.S. with our latest campaign, which is about love and celebrating the special moments we all share over McDonald’s.”
View this post on Instagram