DJ Akademiks Explains Why 'Everyday Struggle' Was Never Profitable

February 11, 2022

Complex's Hip Hop chat show Everyday Struggle had some viral moments during its Joe Budden/DJ Akademiks days.

What it didn't have were any profits.

During a talk with DJ Vlad, Ak explained how Complex botched Everyday Struggle.

It was part of the media company's pivot to video, which saw them fire a good chunk of their writing staff.  However, they didn't understand how video -- especially YouTube monetization -- worked.

As such, they spent more money on production than they were able to cover, and couldn't find any sponsors to make up the difference and turn a profit.

Listen to Ak explain what happened.

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