June 16, 2022
A few weeks ago it was reported that known sneaker-reseller Zadeh Kicks found himself under fire for pulling thee biggest jux in sneaker history and suddenly closing up shop, dissolving his LLC, and making off with millions of dollars in pre-orders that he had no intention of fulfilling.
Now in a new article from NiceKicks.com, we get an amazingly in-depth look at how Zadeh rose to the top of the reselling game even though he’s seemingly always been a struggling business man. Starting his Zadeh Kicks website back in 2013 in which he’d take pre-orders for limited edition sneakers for a hefty marked up price, Zadeh was seemingly making good on his promises as he had plugs all over the place and would be able to get his customers their kicks even if they were months after the initial release date.
Unfortunately, once Nike began cutting the mom and pops stores out of their operation and focused solely on big chains like Foot Locker and tier zero shops like Sneakers N Stuff, Zadeh found himself struggling to keep up with his pre-orders and began getting his kicks from StockX.
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