Kith Swaps Dipset For The Lox In New Partnership

December 22, 2021

The Lox are having a good year. Fresh off the hype of their Verzuz battle win against Dipset, the group is flexing in their new KITH campaign.

Kith And The New York Knicks Team Up With The Lox

Kith has released a new collection with The New York Knicks and got The Lox to not only rock the new looks but do a freestyle.

Jadakiss, Styles P, and Sheek Louch all step in the center of the court and rapped bars for three and a half minutes while donning the upcoming Kith x Nike x New York Knicks collection. 

Last year, the brand aligned with the Lox’ Verzuz opponent, Dipset, for a campaign.

The Kith x Nike x New York Knicks collection launches on Christmas Day, December 25th on kith.com.

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