The Duffer Brothers Launch New Company, Re-Up With Netflix

July 07, 2022

The creators of the wildly popular Netflix series Stranger Things have launched a new company inspired by it with new projects on deck in addition to a new deal with the streaming giant.

According to reports, Matt and Ross Duffer have formed Upside Down Pictures, a new company taking its name from the iconic sci-fi thriller series they created. They’ve also recommitted to a deal with Netflix to release new projects under that banner. The news was announced after the record-breaking release of the final two episodes of Stranger Things’ fourth season, setting records which include being the biggest premiere weekend for an English-language TV series ever on the platform.

The brothers state that Upside Down Pictures is their vehicle to further create “stories that take place at that beautiful crossroads where the ordinary meets the extraordinary, where big spectacle co-exists with intimate character work, where heart wins out over cynicism.” Hilary Levitt, who previously helped develop series such as Orphan Black, Ozark, and Shining Girls joins the company to oversee development. Previously, she had developed television series projects for Hulu and BBC America.

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