The Weeknd & Amazon Prime Video Release "The Dawn FM Experience"

Roughly a week later, The Weeknd shared a tweet elucidating upon the meaning of the "Phase 2" statements. He posted on his Twitter "next phase has begun… Dawn FM Experience premieres February 26 on @PrimeVideo."

He dropped an accompanying trailer for the event, only adding to the hype and mystique surrounding it:

Finally, February 26th saw the release of The Dawn FM Experience. Details explained the work of art as "a visual performance of the album. It will also stream as an 'eight-track live EP' that’ll be exclusively on Prime. The video experience was created by Abel, La Mar Taylor, and Micah Bickham. Bickham directed the lyric videos to Dawn FM+The Live Stream Performance."

There is also an accompanying merchandise line to go alongside of the "experience," which feature different elements of the visual spectacle:

The Dawn FM Experience is now available on Amazon Prime Video. Share your thoughts below.