August 10, 2022
Travis Scott has broken BTS’ record for the highest merch sales while performing in the United Kingdom.
According to TMZ, the Astroworld rapper sold more than $1 million in merch at his string of sold-out concerts at London’s O2 Arena over the weekend.
That figure eclipses the previous record set by K-Pop supergroup BTS, who pulled in just under $1 million in merch sales during their Love Yourself World Tour stops in the English capital in October 2018.
Travis Scott’s merch was made exclusively for his August 6 and 7 shows at the O2 Arena, which marked his first headline performance since his deadly Astroworld Festival in Houston last November, where 10 people died.
The collection included hoodies retailing between £100 ($122) and £125 ($153), T-shirts priced from £45 ($55) to £75 ($92) and hats that sold for £45 ($55) each. Fans reportedly lined up for hours before the show to get their hands on the gear.
UTOPIA MERCH FOR TRAVIS SCOTT’S LONDON SHOWS pic.twitter.com/0wGtJZFZ9X
— TRAVIS SCOTT FAN PAGE ???? RodeoTheAlbum (@RodeoTheAlbum) July 31, 2022